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Mobile phones and the consumer kids
In recent years manufacturers have devoted special attention to young children, or 'tweens' aged between six and 13. Drawing on data from Roy Morgan Research's Young Australians Survey, this paper finds that although they are marketed to parents on security grounds, the majority of children who own mobile phones are motivated by status and aesthetics in their purchasing decision. In short, the pressure felt by children to consume, in this case mobile phones, risks commercialising their childhood with negative effects for their development, and may also lead them into financial difficulty.